Chipotle Mexican Grill

Overview

Chipotle Mexican Grill, Inc. is a fast-casual restaurant chain founded in 1993 by Steve Ells in Denver, Colorado. The company specializes in fresh Mexican-inspired food, offering a focused menu that includes burritos, tacos, burrito bowls, and salads made from whole, unprocessed ingredients. It emphasizes quality and sustainability, aiming to provide fast food that maintains authenticity and freshness.

With over 1,500 locations across the United States, Canada, England, and France, it has pioneered the fast-casual dining segment. The restaurant experience is designed to be minimalist and authentic, featuring curated music playlists to enhance the atmosphere. The company targets customers seeking quick, fresh, and customizable meals, maintaining high standards for food quality and customer service through a rigorous management checklist. Chipotle is committed to using fresh, often locally sourced ingredients and has set goals for organic and sustainable products. The company has embraced digital innovation, with a significant portion of sales coming from online ordering and delivery, including plans for drone delivery in select areas.

Basic Information

Contact Details

• Phone: +1 949-524-4000
• Website: chipotle.com
• LinkedIn: linkedin.com/company/chipotle-mexican-grill

Key Focus Areas & Initiatives

• burritos
• bowls
• tacos & salads
• restaurants
• hospitality
• consumer discretionary
• customer engagement
• mexican-inspired cuisine
• foodservice
• loyalty rewards
• fast-casual dining
• food quality standards
• menu innovation
• menu customization
• mobile app
• data-driven marketing
• mobile loyalty
• fresh ingredients
• sustainability
• ethical sourcing
• international expansion
• loyalty program
• delivery partnerships
• digital loyalty program
• food safety innovation
• responsible sourcing
• digital ordering system
• digital transformation
• supply chain transparency
• order management
• digital sales growth
• digital engagement
• online ordering
• food quality
• responsibly sourced ingredients
• customer personalization
• food safety
• fast service
• food transparency
• digital ordering
• fast-casual restaurant
• digital platform
• customizable meals
• brand expansion
• quick service restaurants
• b2c
• e-commerce
• d2c
• restaurants and other eating places
• customer experience
• social media marketing
• leisure, travel & tourism
• environmental services
• renewables & environment
• consumer internet
• consumers
• internet
• information technology & services
• marketing & advertising
• fast food
• mexican

Technologies Used

• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• CSC Corporate Domains
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Paid Users)
• Google Places
• Google Play
• Google Tag Manager
• Linkedin Marketing Solutions
• LivePerson Monitor
• Mobile Friendly
• New Relic
• Outlook
• Piwik
• Remote
• Render
• Route 53
• The Trade Desk
• TribalFusion
• Twitter Advertising
• Vercel
• VueJS
• WP Engine
• YouTube
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• GOODSANDSERVICES.TV LIMITED