Buynomics

Overview

Buynomics is a cloud-native SaaS company based in Cologne, Germany, specializing in Revenue Growth Management (RGM). Founded in 2018, it focuses on pricing, promotions, and product portfolio optimization for enterprise clients in B2C markets. The company utilizes machine learning and behavioral economics through its proprietary Virtual Customer technology, which accurately simulates consumer purchasing behavior, enabling reliable market forecasts.

The Buynomics platform integrates various data sources to provide a comprehensive view for shopper-centric revenue decisions. It supports holistic optimization across pricing, promotions, and product mix, allowing clients to simulate product combinations and enhance their offerings. This capability helps companies increase sales, optimize product launches, and reduce decision-making time significantly. Buynomics serves a range of industries and is trusted by global brands like Danone, Unilever, and Nestlé. The company generates revenue primarily through subscription fees for its software services.

Basic Information

Contact Details

• Phone: +49 22 166952080
• Website: buynomics.com
• LinkedIn: linkedin.com/company/buynomics

Key Focus Areas & Initiatives

• Revenue optimization
• Pricing optimization
• Product portfolio optimization
• Promotions optimization
• Forecasting
• Software development
• Profitability growth
• Scenario planning
• AI decision support
• Market reaction forecasting
• Data integration platform
• Virtual customer technology
• Market impact forecasting
• Holistic revenue management
• Real-time insights
• Market response optimization
• Market data analysis
• Sales and market data
• Scenario analysis tools
• Competitive analysis
• Demand elasticity modeling
• Behavioral data integration
• Commercial planning
• Cross-effect analysis
• Portfolio optimization
• Scenario analysis
• AI-driven promotional planning
• Market reaction prediction
• Scenario testing
• AI pricing software
• AI-powered scenario comparison
• Market intelligence
• Demand forecasting
• Market data integration
• Market simulation
• Competitive analysis tools
• Consumer purchase decision AI
• Telecom & internet
• Commercial insights platform
• Market response simulation
• Product mix optimization
• Virtual shopper AI
• Behavioral economics
• Predictive accuracy
• Pricing and promotion optimization
• Data-driven decision making
• Behavioral economics insights
• Predictive modeling
• Machine learning algorithms
• Market response prediction
• Machine learning
• Customer journey simulation
• Demand forecasting models
• AI-based portfolio management
• Holistic revenue optimization
• Market dynamics understanding
• AI-driven insights
• Market behavior prediction
• Sales data analysis
• Market scenario simulation
• Consumer goods & retail
• Market response forecasting
• Consumer preference modeling
• Consumer software
• AI-powered revenue growth
• Predictive analytics
• Data consolidation
• AI-powered decision support
• Consumer behavior simulation
• Promotion optimization
• Customer purchase modeling
• Pricing strategy
• Market simulation tools
• Consumer choice modeling
• Decision automation
• Consumer decision simulation
• Consumer insights
• B2B
• Retail
• Management consulting services
• Consumer electronics
• Information technology & services
• Artificial intelligence
• Enterprise software
• Enterprises
• Computer software
• Consumers
• Hardware

Technologies Used

• AI
• AWS SDK for JavaScript
• DoubleClick
• DoubleClick Conversion
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• Hubspot
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• Microsoft Office 365
• Mobile Friendly
• Remote
• Render
• Route 53

Affiliated Organizations & Regional Branches