business.com

Overview

Business.com is a digital media company that supports small and mid-sized businesses through performance marketing and educational resources. Originally founded in the 1990s as a business directory, it has grown into a comprehensive platform offering industry news, trends, and a variety of content aimed at helping entrepreneurs and startups succeed.

It provides digital marketing products such as lead generation services, display advertising, email marketing, content marketing, and directory listings. In 2014, LENS was launched to enhance lead generation efforts. Clients include notable B2B brands like Intel, Salesforce, and ADP. The company also educates business owners through numerous articles and software reviews, and offers a membership program to help small businesses select essential software and services.

Basic Information

Contact Details

• Phone: +1 888-393-5000
• Website: business.com
• LinkedIn: linkedin.com/company/business-com-

Key Focus Areas & Initiatives

• Publisher
• Pay-per-lead
• Business services
• B2B advertising
• Digital marketing
• Small business support
• Lead generation
• Pay-per-click advertising
• Content marketing
• Digital media
• Demand generation
• Business resources
• B2B solutions
• SMB engagement
• Entrepreneur support
• Product reviews
• Community building
• Sales optimization
• Advertising services
• Marketing consulting
• Curated web content
• Customer engagement
• Digital marketing campaign management
• Audience profiling
• Customer data analysis
• Digital marketing personalization
• Marketing services
• Customer data platform
• Digital marketing for home services
• Multi-channel marketing
• Marketing platforms
• Customer acquisition
• Business growth tools
• Digital marketing analytics
• Marketing campaigns
• Lead management systems
• Full-funnel attribution
• Lead nurturing platforms
• Performance marketing ROI
• Digital advertising
• Content personalization
• Marketing optimization
• Enterprise customer acquisition
• Enterprise audience targeting
• Performance marketing metrics
• Performance marketing for e-commerce
• Marketing technology solutions
• Customer journey analytics
• Audience targeting technology
• Digital marketing automation
• Business content marketing
• Omnichannel marketing
• Information technology services
• Performance marketing tools
• Qualified lead sourcing
• Audience segmentation for B2B

Technologies Used

• Adobe Media Optimizer
• Akamai
• Amazon AWS
• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• Clicky
• Commission Junction
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• HasOffers
• Linkedin Marketing Solutions
• Marchex
• Marketo
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Pardot
• PubMatic
• Route 53
• Shutterstock
• The Trade Desk
• Vimeo
• WordPress.org
• YouTube
• accessiBe

Affiliated Organizations & Regional Branches

• Centerfield
• Business News Daily