Brightway Insurance

Overview

Brightway Insurance is a national property and casualty insurance retailer founded in 2008 by brothers David and Michael Miller. The company introduced the "You sell, we service" franchise model, which separates sales from service to improve customer experience and agent efficiency. With over 300 franchised independent agencies across 25 states, it serves customers nationwide.

Specializing in personal lines insurance products such as auto, home, and renters insurance, their franchise agents provide expert local counsel supported by centralized service for comprehensive customer care. The company empowers independent agents with franchise opportunities, business growth tools, and tailored training, allowing agents to focus on customer acquisition while Brightway manages servicing.

Basic Information

Contact Details

• Phone: +1 904-399-1000
• Website: brightway.com
• LinkedIn: linkedin.com/company/brightway-insurance

Key Focus Areas & Initiatives

• Home insurance
• Auto insurance
• Business insurance
• Life insurance
• Personal lines insurance
• Umbrella insurance
• Insurance sales
• Insurance retailing
• Agency ownership
• Referral networking
• Small business ownership
• Entrepreneurship
• Property insurance
• Casualty insurance
• Flood insurance
• Commercial insurance
• Franchising
• Sales
• Insurance technology innovation
• Insurance industry disruptors
• Insurance agent support tools
• Insurance digital platforms
• Business growth
• Insurance agent training programs
• Insurance customer engagement tools
• Insurance franchise opportunities
• Insurance policies
• AI-powered insurance
• Insurance agency management systems
• Insurance policy customization
• Insurance business scalability
• Insurance technology integration
• Customer service
• B2C
• Risk management
• Insurance expansion
• Insurance partnership
• Independent agents
• Digital insurance solutions
• Multi-carrier access
• Consultative sales
• Franchise growth
• Insurance customer experience
• Online quotes
• Independent insurance agents
• Insurance customer loyalty programs
• Recession-resistant business
• Franchise network
• Customer-centric approach
• Insurance franchise support
• Insurance business support
• Franchise growth strategies
• Claims support

Technologies Used

• Adobe Media Optimizer
• Barracuda Networks
• Bing Ads
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Places
• Google Tag Manager
• Hubspot
• Leadfeeder
• Linkedin Marketing Solutions
• Microsoft Azure Hosting
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Quantcast
• Shutterstock
• Simpli.fi
• The Trade Desk
• Umbraco
• Vimeo
• WordPress.org
• reCAPTCHA

Affiliated Organizations & Regional Branches

• GrowthCurve Capital