boAt Lifestyle | Company Profile - Revenue, Headcount, Tech Stack, Contacts
boAt Lifestyle is an Indian electronics brand founded in 2014 by Aman Gupta and Sameer Mehta.
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Overview
boAt Lifestyle is an Indian electronics brand founded in 2014 by Aman Gupta and Sameer Mehta. It specializes in audio products and accessories, focusing on providing stylish, durable, and affordable solutions for young consumers. The brand has quickly become a leader in the Indian audio technology market, with a strong identity rooted in youth culture and lifestyle.
Offering a diverse range of products, including wired and truly wireless earphones, headphones, speakers, smartwatches, travel chargers, and premium cables, the company operates primarily through a direct-to-consumer model. boAt utilizes online marketplaces such as Amazon and Flipkart for a significant portion of its sales, while also expanding its presence in retail chains. With a loyal customer base known as "boAtheads," the brand engages its audience through creative marketing campaigns and celebrity partnerships to enhance its visibility and appeal.
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