Blue Tokai Coffee Roasters

Overview

India’s largest specialty coffee brand, founded in 2013 by Matt Chitharanjan and Namrata Asthana, Blue Tokai Coffee Roasters has grown from a home-based roastery to over 60 outlets spanning 10 major cities and an international presence in Japan. The company focuses on sourcing high-quality Arabica beans directly from Indian estates and roasts them in small batches to ensure optimal freshness.

Offering a wide variety of coffee products including roasted ground coffee, coffee capsules, starter kits, brew bags, and subscriptions, Blue Tokai also provides equipment for home brewing. Its cafés serve as experience centers designed to educate consumers on specialty coffee, while promoting transparency, quality, and the cultivation of coffee culture throughout India.

Basic Information

Contact Details

• Phone: +91 96060 47077
• Website: bluetokaicoffee.com
• LinkedIn: linkedin.com/company/bluetokaicoffeeroasters

Key Focus Areas & Initiatives

• E-commerce
• Food & Beverages
• Retail
• Consumer Internet
• Internet
• Information Technology
• Food & Beverage Services
• Coffee Marketplace
• Coffee Community
• Coffee Beans
• Coffee Capsules
• Coffee Terroir
• Coffee Accessories
• Direct Trade Coffee
• Indian Coffee
• Coffee Cafes
• Coffee Quality
• Coffee Production
• Coffee Subscription
• Coffee Farms
• Indian Coffee Farms
• Specialty Coffee India
• Home Brewing
• Coffee Farm Partnerships
• Coffee Innovation Labs
• Coffee Experience
• Coffee Innovation
• Coffee Lovers
• Coffee Brand
• Coffee Roasting Techniques
• Specialty Coffee
• Coffee Sensory Analysis
• Micro-lot Coffee
• Coffee Processing Techniques
• Farm-to-Cup Coffee
• Sustainable Coffee
• Coffee Community Events
• Coffee and Tea Manufacturing
• Coffee Sustainability
• Coffee Sustainability Initiatives
• Coffee Shop
• Coffee Sourcing
• Coffee Tasting
• Coffee in Cafes
• Coffee Cupping
• Coffee Traceability
• Indian Coffee Estates
• Coffee Education
• Coffee Education Programs
• Freshly Roasted Coffee
• Coffee Equipment
• Premium Coffee
• Indian Coffee Heritage
• Coffee Direct Trade
• Coffee Culture
• Coffee in India
• Ethically Sourced Coffee
• Coffee Transparency
• Coffee Supply Chain
• Single Origin Coffee
• Coffee Flavor Profiles
• Retail Coffee Shops
• Coffee Roasting
• Coffee Craftsmanship
• Indian Coffee Export
• Coffee Traceability Systems
• B2C
• D2C
• Services
• Online Retail
• Customer Service
• Consumers
• Information Technology & Services
• Consumer Goods

Technologies Used

• Backbone JS Library
• Bing Ads
• Bootstrap Framework
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Tag Manager
• Hotjar
• JQuery 1.11.1
• KISSmetrics
• LeadSquared
• Linkedin Marketing Solutions
• MailChimp
• Mapbox
• Microsoft Office 365
• Mobile Friendly
• Outlook
• React
• Route 53
• Shopify
• Twitter Advertising
• VueJS
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• angel.co/blue-tokai-coffee-roasters
• facebook.com/bluetokaicoffee
• twitter.com/bluetokaicoffee