Bevel

Overview

Bevel is a personal care brand founded by Tristan Walker in 2013, focusing on grooming products specifically designed for Black men. The brand addresses unique skin and textured hair needs, helping to reduce issues like bumps, irritation, and hyperpigmentation. Operating a direct-to-consumer model through its website and select retailers, including Ulta Beauty, Bevel emphasizes education, community building, and inclusivity within the beauty industry.

The product line features electric shavers, skin exfoliating solutions, moisturizers, and hair and beard care essentials crafted with high-quality ingredients. Bevel has earned industry recognition for effectiveness and supports customers with guides, how-to videos, and active social media engagement, fostering a strong community around its offerings.

Basic Information

Contact Details

• Website: getbevel.com
• LinkedIn: linkedin.com/company/bevelpr

Key Focus Areas & Initiatives

• Media relations
• Social media
• Digital marketing
• Crisis communications
• Events
• Content creation
• Design
• Branding
• Finance technology
• Public relations
• Public relations & communications services
• E-commerce
• All-in-one clipper
• Grooming kit
• Professional-grade blades
• Sign manufacturing
• Trimmer
• Rechargeable battery
• Magnetic guard system
• Personal care products
• Auto-sensing technology
• Precision grooming
• Modular design
• Cordless power
• Pro-level performance
• Blade adjustment
• Zero gap adjustment
• Snap lock guards
• Clipper and trimmer combo
• Wet and dry use
• Long-lasting battery
• Consumer electronics
• Magnetic guards
• Zero gap blade
• B2C
• Compact grooming system
• Professional barber tools
• Beard trimming
• Fading and outlining
• Compact design
• Skin comfort
• Safety razor
• Easy blade change
• Grooming accessories
• Electric shaver
• LED smart display
• Beauty and grooming
• D2C
• Skin care
• Versatile grooming
• Hair cutting
• Precision control
• Auto-adjusting blades
• Clipper to trimmer switch
• Barber-quality results
• Dermatologist-tested
• Quick blade change
• Precision fade control
• High rpm motor
• Distribution
• Consumer products & retail
• Consumer internet
• Internet
• Information technology & services
• Marketing & advertising
• Financial services
• Hardware

Technologies Used

• AB Tasty
• Affirm
• Backbone JS Library
• Chartbeat
• Cloudflare DNS
• CrazyEgg
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Klaviyo
• Lever
• MailChimp SPF
• Mailchimp Mandrill
• Mixpanel
• Moat
• Mobile Friendly
• Open AdStream (Appnexus)
• React
• Segment.io
• Shopify
• The Trade Desk
• Twitter Advertising
• VueJS
• WordPress.org
• Yotpo
• Zendesk

Affiliated Organizations & Regional Branches