ArcSpan

Overview

ArcSpan is a New York City-based company specializing in first-party data audience monetization for premium digital publishers. Founded by industry veterans Art Muldoon and Garret Vreeland, ArcSpan delivers an AI-powered B2B SaaS platform tailored to help publishers optimize the value of their first-party audience data through advanced analytics and programmatic advertising tools.

The ArcSpan Audience Monetization System (AMS) empowers publishers to aggregate, enhance, and activate audience data in real time. Supporting both direct-sold and programmatic advertising, the platform increases revenue through improved audience segmentation and yield management. Features include natural language processing, automated audience segments, and transaction dashboards to drive monetization performance. ArcSpan works with global media companies and ad tech partners to advance audience targeting and revenue management, emphasizing transparency and seamless integration in the programmatic landscape.

Basic Information

Contact Details

• Phone: +1 917-517-3345
• Website: arcspan.com
• LinkedIn: linkedin.com/company/arcspan

Key Focus Areas & Initiatives

• DMP
• Cookieless
• Publisher monetization
• Retail media network
• Video
• Mobile
• CTV
• Audience monetization
• Contextual
• Behavioral
• Audience extension
• PMP
• SSP
• Programmatic advertising
• AI
• Machine learning
• Audience builder
• Audience insights
• Data management
• Data activation
• Global
• 1st party data
• Advertising services
• Demand partner integration
• Data privacy
• First-party data platform
• AI and machine learning
• Behavioral data modeling
• Audience data enrichment
• Automated deal activation
• B2B intent data
• Adtech solutions
• Audience data for branded content
• Real-time data processing
• Digital advertising
• Data-driven advertising
• Real-time audience analytics
• Data privacy compliance
• Auto and DTC audience data
• Real-time analytics and insights
• Audience data for event sponsorships
• Audience analytics
• Revenue operations platform
• Retail media audience solutions
• Data management platform
• Machine learning audience models
• Data marketplace integration
• Demand-side integration
• First-party data
• AI-driven audience monetization
• Revenue optimization
• Audience data unification
• Audience activation in social platforms
• Advertising technology
• Contextual and behavioral targeting
• Audience data management
• Multi-channel advertising
• Custom data taxonomies
• Audience performance measurement
• Audience building tools
• Audience signal analysis
• Deterministic audience segments
• Data enrichment
• Audience data activation
• Audience segmentation and targeting
• Audience targeting
• Audience performance metrics
• Audience signal enhancement
• Audience segmentation
• Data-driven ad campaigns
• Demand-side platform integration
• Contextual targeting
• Automated deal execution
• Programmatic and direct deal optimization
• Multi-channel monetization
• Audience insights dashboard
• Audience data marketplace
• Publisher revenue growth
• Custom audience creation
• Audience segmentation automation
• Sports and entertainment audience targeting
• Media and publishing
• Audience data monetization
• B2B
• E-commerce
• D2C
• Services
• Retail
• Web search portals, libraries, archives, and other information services
• Machine learning
• Internet
• Information technology & services
• Marketing & advertising
• Advertising
• Consumer internet
• Consumers
• Artificial intelligence

Technologies Used

• AI
• Android
• Circle
• Data Analytics
• Facebook Comments
• Google Cloud Hosting
• Google Font API
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Nginx
• Outlook
• Remote
• Render
• Reviews
• WordPress.org

Affiliated Organizations & Regional Branches