AppsFlyer

Overview

AppsFlyer is a leading mobile marketing analytics and attribution platform, founded in Israel in 2011. Headquartered in San Francisco, California, the company provides a SaaS solution that helps mobile app developers, marketers, and ad agencies measure the effectiveness of their advertising campaigns, optimize marketing spend, and protect against ad fraud.

The platform offers tools for mobile attribution and analytics, marketing measurement, and fraud protection. It enables brands to link marketing activities to business growth by providing insights into campaign performance, allowing for data-driven decisions and improved user engagement. AppsFlyer supports over 80,000 companies globally, including well-known brands like HBO, Waze, and Adidas. With a presence in over 20 offices and a workforce of more than 1,000 employees, the company continues to expand its influence in the mobile marketing industry.

Basic Information

Contact Details

• Phone: +972 9-768-1949
• Website: appsflyer.com
• LinkedIn: linkedin.com/company/appsflyerhq

Key Focus Areas & Initiatives

• Mobile apps marketing
• Attribution analytics
• Mobile measurement
• Deep linking
• User engagement
• Marketing automation
• Fraud protection
• Customer journey analysis
• First-party data monetization
• Campaign performance measurement
• Ad fraud prevention
• Business intelligence
• Predictive analytics
• Cross-device attribution
• Connected TV measurement
• Customer data platform
• Performance marketing automation
• Data privacy solutions
• Multi-channel attribution
• Growth analytics

Technologies Used

• AI
• AT Internet
• Adobe Media Optimizer
• Amazon AWS
• Atlassian Cloud
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Drift
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Gmail
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Greenhouse.io
• Intercom
• Linkedin Login
• Linkedin Marketing Solutions
• Linkedin Widget
• LiveRamp
• Marketo
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• OneTrust
• Open AdStream (Appnexus)
• Pingdom
• Remote
• Render
• Route 53
• Salesforce
• Twitter Advertising
• Vimeo
• Visual Website Optimizer
• WP Engine
• Wistia
• WordPress.org
• Yandex Metrica
• YouTube
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• devtodev
• Yodas