APM Monaco | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
APM Monaco is a contemporary fashion jewelry brand founded in 1982 in Monaco by Ariane Prette and her son Philippe Prette. Initially a manufacturer of fine jewelry for luxury brands, the company shifted to fashion jewelry in 2012 under Philippe and his wife Kika Prette, who serves as Creative Director. The company is headquartered in Hong Kong and Monaco and operates over 500 boutiques across more than 26 countries.
Specializing in fashion silver jewelry featuring zirconia and freshwater pearls, the brand releases four seasonal collections per year alongside signature DNA lines, all crafted in-house with a focus on quality and sustainability. APM Monaco emphasizes a unique customer experience through inviting boutique designs and premium packaging. Its Wonderland Program encourages recycling of old jewelry pieces, supporting sustainability efforts and offering warranties and repair services.
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