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Amway | Company Profile

12/23/2025

Contact Information

👤
Amway
🏢
Amway
📍
7575 Fulton Street East, Ada, Michigan 49355, US

Industry & Market

Primary Industry
mechanical or industrial engineering
Location
Ada, Michigan, United States

Company Metrics

👥Total Employees
9,564
⚙️Engineering
591
💼Sales Team
1,264
📈Marketing
877
📅Founded
1959
💰Revenue
7.4B
Alexa Ranking#10098

Funding Information

Annual Revenue
$7,400,000,000
Publicly traded company

Headcount Distribution

Total Employees
9,564
Departments
19

By Department

Department Breakdown

Business Development
Entrepreneurship
Sales
Marketing
Engineering
Consulting
Others

Technology Stack

Analytics & Tracking

Facebook Conversion TrackingGoogle AnalyticsGoogle Tag ManagerHeapAnalytics

Social & Marketing

Facebook Conversion TrackingFacebook Login (Connect)Facebook Widget

Email & Communication

Outlook
Total: 35 technologies

Keywords & Focus Areas

direct selling & ecommercebeautynutritionhome care productspersonal care productshealth & wellnessmanufacturingcustomer protectionscientific innovationmicrobiome healthsustainable farmingconsumer goodsbusiness supportglobal presenceproduct transparencyproduct developmentsafety and transparencyglobal marketsnutrition productsorganic farms+10 more
30 total keywords

Amway

Overview

Founded in 1959 in Ada, Michigan, Amway is a global direct selling company created by Jay Van Andel and Rich DeVos. It began as a family business with the introduction of a biodegradable multi-purpose cleaner and has since grown into a leader promoting entrepreneurship through nearly 1 million Independent Business Owners around the world.

Offering a portfolio of approximately 400 consumer products in health, beauty, and home care, the company is known for brands such as Nutrilite™ (vitamins and dietary supplements), Artistry™ (skincare and cosmetics), and eSpring™ (water treatment systems). With operations in over 100 countries and territories, Amway adapts to diverse markets while supporting sustainability initiatives, including organic farming and environmentally friendly products.

Basic Information

Industry mechanical or industrial engineering
Founded 1959
Revenue 7.4B
Headquarters 7575 Fulton Street East, Ada, Michigan 49301, United States
Languages English
Alexa Ranking 10098

Contact Details

Key Focus Areas & Initiatives

  • Direct selling & ecommerce
  • Beauty
  • Nutrition
  • Home care products
  • Personal care products
  • Health & wellness
  • Manufacturing
  • Customer protection
  • Scientific innovation
  • Microbiome health
  • Sustainable farming
  • Consumer goods
  • Business support
  • Global presence
  • Product transparency
  • Product development
  • Safety and transparency
  • Global markets
  • Nutrition products
  • Organic farms
  • Air treatment systems
  • Digital tools
  • E-commerce
  • Sustainable business
  • Community impact programs
  • D2C
  • Healthspan research
  • Research and development
  • Artistry
  • Product portfolio
  • Independent business owners
  • Product efficacy testing
  • eSpring
  • Scientific research
  • Air quality management
  • Home care
  • Product safety standards
  • Plant-based formulas
  • Environmental impact
  • Market presence
  • Environmental responsibility
  • B2C
  • Energy drinks
  • Satisfaction guarantee
  • Scientific collaborations
  • Environmental sustainability
  • Product testing
  • Low-cost business
  • Organic ingredients
  • Plant-based supplements
  • Product quality assurance
  • Customer service
  • Holistic wellbeing
  • Beauty products
  • Seed-to-skin traceability
  • Brand trust
  • Sustainability practices
  • Nutritional science
  • Corporate social responsibility
  • Community development
  • Sustainability
  • Digital platform
  • Supply chain management
  • Brand recognition
  • Low-cost startup
  • Skincare
  • Consumer products
  • Personal care
  • Market expansion
  • Global expansion
  • Sports nutrition
  • Independent distributors
  • Biodegradable cleaners
  • Customer engagement
  • Scientific advisors
  • Direct sales
  • Clean beauty
  • Traceability
  • Organic farming
  • Entrepreneurship
  • Personalized beauty solutions
  • Sustainable business practices
  • Plant-based nutrition
  • Multi-level marketing
  • Health and wellness
  • Water purification systems
  • Traceable ingredients
  • Business opportunity
  • Vitamins
  • Brand portfolio
  • Environmental certifications
  • Product quality
  • B2B
  • Direct selling
  • XS energy drinks
  • Product efficacy
  • Product safety
  • Training and support
  • Product innovation
  • Services
  • Community impact
  • Training resources
  • Product traceability
  • Nutrilite
  • Innovative water technology
  • Health supplements
  • Dietary supplements
  • Home products
  • Environmentally safe products
  • Home cleaning solutions
  • Water purification
  • Air treatment
  • Healthy aging
  • Community support
  • Earning potential
  • Flexible business
  • Scientific excellence
  • XS energy
  • Personal development
  • Integrity
  • Personal responsibility
  • Resilient communities
  • Clean formulas
  • Cooking performance
  • Wellbeing solutions
  • Digital platforms
  • Inclusive entrepreneurship
  • Self-employment
  • Microbiome
  • Collaboration and teamwork
  • Plant-sourced
  • Formulation expertise
  • Wellness journey
  • Healthcare
  • Home
  • Energy_sport
  • Direct_selling
  • Multi_level_marketing
  • Global
  • Product_innovation
  • Scientific_research
  • Community_support
  • Organic
  • Environmental
  • Wellness
  • Personal_care
  • Safety
  • Sustainability_practices
  • Brand_recognition
  • Customer_protection
  • Product_quality
  • Market_expansion
  • Health, wellness & fitness
  • Mechanical or industrial engineering
  • Consumers
  • Consumer internet
  • Internet
  • Information technology & services
  • Research & development
  • Environmental services
  • Renewables & environment
  • Logistics & supply chain
  • Marketing & advertising
  • Health care
  • Hospital & health care

Technologies Used

  • Amazon AWS
  • Amazon CloudFront
  • Atlassian Cloud
  • Brightcove
  • Certona
  • Facebook Conversion Tracking
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Font API
  • Google Play
  • Google Tag Manager
  • Google translate API
  • Google translate widget
  • HeapAnalytics
  • Mapbox
  • Microsoft Application Insights
  • Microsoft Office 365
  • Mobile Friendly
  • NSOne
  • Nginx
  • Outlook
  • Qualtrics
  • Remote
  • Route 53
  • Ruxit
  • Salesforce
  • SuccessFactors (SAP)
  • Tealium
  • ThreatMetrix
  • VueJS
  • WP Engine
  • WordPress.org
  • Yotpo
  • iTunes

Affiliated Organizations & Regional Branches

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