Alice Blue | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Alice Blue is an Indian discount brokerage firm founded in December 2006 in Erode, Tamil Nadu.
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Overview
Founded in December 2006 in Erode, Tamil Nadu, this Indian discount brokerage firm began operations in 2007 and relocated its headquarters to Bangalore in 2017. As a registered member of major Indian exchanges such as NSE, BSE, and MCX, and being SEBI-registered, the company ensures high standards of regulatory compliance and trust for its clients.
Specializing in online trading and investment services, the firm provides a range of offerings across Equity, Currency, Commodity trading, Initial Public Offerings (IPOs), Futures and Options (F&O), and Mutual Funds. With cost-effective brokerage plans—including zero account opening charges and a flat ₹20 fee for Intraday and F&O orders—the company focuses on technology-driven innovation and client-centric solutions, supporting a diverse retail trading community throughout India.
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