Alice Blue

Overview

Founded in December 2006 in Erode, Tamil Nadu, this Indian discount brokerage firm began operations in 2007 and relocated its headquarters to Bangalore in 2017. As a registered member of major Indian exchanges such as NSE, BSE, and MCX, and being SEBI-registered, the company ensures high standards of regulatory compliance and trust for its clients.

Specializing in online trading and investment services, the firm provides a range of offerings across Equity, Currency, Commodity trading, Initial Public Offerings (IPOs), Futures and Options (F&O), and Mutual Funds. With cost-effective brokerage plans—including zero account opening charges and a flat ₹20 fee for Intraday and F&O orders—the company focuses on technology-driven innovation and client-centric solutions, supporting a diverse retail trading community throughout India.

Basic Information

Contact Details

• Phone: +91 76764 44362
• Website: aliceblueonline.com
• LinkedIn: linkedin.com/company/alicebluehq

Key Focus Areas & Initiatives

• Discount brokerage services
• Online trading platform
• Technology-driven investment solutions
• Client support services
• Research and market insights
• Regulatory compliance
• Multi-asset trading (Equity, Currency, Commodity, IPOs, F&O, Mutual Funds)
• Cost-effective pricing structure
• Margin trading facilities
• API for trading automation
• Client portal and onboarding process
• Market analysis tools
• Risk management solutions
• Education and investor awareness programs
• Pan-India branch network
• Secure trading environment

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• CloudFlare
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Mixpanel
• Mobile Friendly
• Netlify
• Nginx
• React Redux
• ShareThis
• Taboola
• Vimeo
• VueJS
• WordPress.org
• YouTube
• reCAPTCHA