Alegra

Overview

A cloud-based software company specializing in invoicing, accounting, and administrative management for micro, small, and medium-sized enterprises (SMEs). Founded in 2013 by Jorge Soto and Santiago Villegas, it empowers SMEs in Latin America and is expanding into Africa. The platform is designed to be user-friendly, requiring no advanced accounting knowledge, making it accessible for businesses in these regions.

The company offers a fully integrated web and mobile application that enables users to manage invoicing, accounting, inventory, expenses, and financial reporting from anywhere. Key features include automated bookkeeping, real-time inventory management, expense tracking, and comprehensive financial reporting. There are localized versions for various markets, including South Africa, Nigeria, and Kenya, and the company has over 365,000 registered users across more than 25 countries. It is positioned as a leader in the SME accounting software market in Latin America and is actively growing its presence in Africa.

Basic Information

Contact Details

• Phone: +57 323 2540794
• Website: alegra.com
• LinkedIn: linkedin.com/company/alegra

Key Focus Areas & Initiatives

• Software administrativo en la nube
• Software de facturación en la nube
• Software contable en la nube
• Technology, information & internet
• Business management
• POS and inventory integration
• Secure data
• Cloud ERP integration
• Financial reporting
• Automated tax compliance
• Cloud ERP for small business
• Automated financial reports
• Services
• Financial management
• SME management
• Automated reconciliation
• POS system
• Cloud ERP
• Cloud security
• Inventory control

Technologies Used

• Amadesa
• Amazon AWS
• Bootstrap Framework
• Breezy HR (formerly NimbleHR)
• Canal
• Cloudinary
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Gusto
• Hotjar
• Hubspot
• Intercom
• Linkedin Marketing Solutions
• Mobile Friendly
• New Relic
• Route 53
• Ruby On Rails
• Segment.io
• Vimeo
• Visual Website Optimizer
• VueJS
• WordPress.org
• YouTube
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches