AdRoll

Overview

Founded in 2007 and headquartered in San Francisco, this digital marketing company is dedicated to making advanced display advertising accessible to brands of any size. Originally a traditional ad network, the organization has transformed into a leader in retargeting, leveraging artificial intelligence and data-driven strategies to boost the impact of display advertising.

Through its comprehensive e-commerce marketing platform, it offers solutions such as retargeting, display advertising, brand awareness, personalized email, onsite marketing, and cross-channel measurement—primarily serving direct-to-consumer brands. With a focus on customer retention and profitability, the company has introduced NextRoll, a division enabling clients to develop new products and services using robust data and proprietary technology. Its continued growth and high client retention make it a trusted partner for digital marketers and online businesses.

Basic Information

Industry	information technology & services
Founded	2007
Revenue	300M
Headquarters	2300 Harrison St., 2nd Floor, San Francisco, CA 94110, United States
Parent Organization	NextRoll
Alexa Ranking	22179

Contact Details

Key Focus Areas & Initiatives

Digital advertising
Programmatic advertising
Display advertising
Social advertising
Multi channel attribution
Omni channel marketing
Revenue marketing
Ecommerce advertising
Forex advertising
Crypto advertising
Hospitality advertising
Marketing attribution
Software development
Full-funnel campaigns
Ad exchange partnerships
Experian audience targeting
Programmatic video ads
Multi-channel advertising
Contextual targeting
E-commerce
Household identity graph
Household device mapping
Retargeting
Audience targeting
Privacy compliance
Marketing and advertising
Cross-channel marketing
Household targeting
Ecommerce integration
Analytics & attribution
Seamless customer journey
Conversion tracking
Native ads
Audience segmentation
Real-time analytics
Dynamic creative optimization
CRM integration
Ad inventory access
AI-powered optimization
Privacy-first advertising
Brand awareness campaigns
Dynamic ad personalization
Machine learning
Digital marketing services
Connected TV ads
Behavioral targeting
Connected TV measurement
First-party data
Performance insights
Lookalike audiences
Multi-touch attribution
AI bid optimization
Cross-device targeting
Ad automation
Ad automation tools
B2B
B2C
D2C
Non-profit
Services
Retail
Advertising agencies
Brand awareness
Marketing automation
Analytics
Customer engagement
Performance marketing
Content marketing
Media buying
Lead generation
Email marketing
Affiliate marketing
Marketing & advertising
Information technology & services
Consumer internet
Consumers
Internet
Artificial intelligence
Nonprofit organization management
SaaS
Computer software
Enterprise software
Enterprises
Sales

Technologies Used

33Across
AI
AdRoll
Adobe Media Optimizer
Amazon AWS
Amazon SES
Amplitude
AngularJS
Atlassian Cloud
Bing Ads
Bootstrap Framework
Bootstrap Framework v3.2.0
Canal
Cedexis Radar
Cloudflare DNS
Cloudinary
Customer.IO
Digital Ocean Spaces
Django
DoubleClick
DoubleClick Conversion
Drift
Drupal
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Fastly CDN
FullStory
Ghostery (formerly Evidon)
Gmail
Google AdSense
Google AdWords Conversion
Google Analytics
Google Apps
Google Dynamic Remarketing
Google Font API
Google Tag Manager
HeapAnalytics
Hotjar
Linkedin Marketing Solutions
MailChimp SPF
Marketo
Mobile Friendly
Nginx
Pantheon
Rackspace MailGun
React
Ruby On Rails
Salesforce
Segment.io
Spree
StatusPage IO
Taboola Newsroom
Trustpilot
Typekit
Varnish
Vimeo
Visual Website Optimizer
Wistia
WordPress.org
YouTube
Zendesk
reCAPTCHA

AdRoll | Company Profile