Acxiom | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
Acxiom
Overview
Acxiom is a database marketing company headquartered in Conway, Arkansas, specializing in collecting, analyzing, and selling customer and business information to support targeted advertising campaigns. The firm originated in 2018, following the spin-off of Acxiom Corporation's Marketing Services division to Interpublic Group of Companies, but traces its roots back to 1969 as Demographics, Inc., initially focused on mailing lists for political campaigns.
The company delivers a suite of services including data collection and analysis, identity resolution tools, and marketing targeting platforms. Its main products, such as AbiliTec and Audience Cloud, enable identity matching and demographic segmentation at scale. Acxiom maintains comprehensive databases covering over 190 million U.S. individuals and 500 million consumers globally, serving clients across financial institutions, political campaigns, and various corporate sectors to optimize their marketing strategies through data-driven insights.
Basic Information
| Industry | marketing & advertising |
|---|---|
| Founded | 1969 |
| Revenue | $1.3B |
| Headquarters | 301 Dave Ward Drive, Conway, Arkansas 72032, United States |
| Languages | English |
| Parent Organization | Interpublic Group of Companies, Inc. |
| Alexa Ranking | 589769 |
Contact Details
- Phone: +1 888-322-9466
- Website: acxiom.com
- LinkedIn: linkedin.com/company/acxiom
Key Focus Areas & Initiatives
- Marketing services
- Direct marketing agency
- Digital agency
- Information technology
- Marketing technology
- Data management
- Customer data platform
- Identity resolution
- Analytics & strategy
- Data security
- Databases
- Data privacy
- Big data
- Enterprise software
- Advertising services
- Data optimization
- Customer data management
- Advertising agencies
- Customer engagement
- Data hygiene
- Data integration
- Data onboarding
- Customer intelligence
- Data privacy compliance
- Enterprise identity management
- Digital transformation
- Predictive analytics
- Data quality assessment
- Marketing and advertising
- Retail
- Audience segmentation modeling
- B2B
- Data strategy
- Personalization
- Data collaboration
- Data infrastructure
- Customer acquisition
- Data management services
- Travel
- Data-driven marketing
- B2C
- Customer journey
- Data portrait analysis
- Data sharing
- Data governance frameworks
- Automotive
- E-commerce
- Data enrichment
- Data platform
- Data analytics
- Real identity
- Data innovation
- Government
- Customer experience
- Data compliance
- Financial services
- Data cleansing
- Customer segmentation
- Omnichannel marketing
- Consumer insights
- Healthcare
- Data architecture
- Customer data platform optimization
- Customer identity
- Data-driven decisions
- Data ecosystem
- Data clean rooms
- D2C
- Audience insights
- Data science
- Data governance
- Real-time personalization
- Customer data unification
- Data quality
- Data security & privacy
- CRM
- AI
- Consulting
- Telecommunications
- Identity solutions
- People-based marketing
- Martech services
- Consumer data
- Third-party data
- Identity management
- Audience segmentation
- Customer insights
- Privacy compliance
- Cloud-enabled data
- Marketing performance
- Targeted marketing
- Retention strategies
- Data visualization
- Personalized campaigns
- Data brokers
- Marketing cloud
- Privacy policies
- Behavioral data
- Attitudinal data
- Transactional data
- Identity graphs
- Consumer demographics
- Market trends
- Finance
- Consumer products & retail
- Information technology & services
- Computer & network security
- Enterprises
- Computer software
- Consumer internet
- Internet
- Health care
- Health, wellness & fitness
- Hospital & health care
- Sales
- Privacy
Technologies Used
- AMP
- AWS SDK for JavaScript
- AWS Trusted Advisor
- Adobe Analytics
- Adobe Campaign
- Adobe Experience Manager
- Adobe Experience Platform
- Adobe Journey Optimizer
- Adobe Marketing Cloud
- Adobe Real-Time CDP
- Adobe Target
- Akamai DNS
- Amazon SES
- Atlassian Cloud
- DemandBase
- Google Identity Services APIs
- Lytics
- Marketo
- Microsoft Office 365
- MongoDB
- Outlook
- SQL
- Salesforce
- Salesforce Marketing Cloud
- ServiceNow
- ServiceNow Service Graph Connectors
- Slack
- Snowflake
- Workfront
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