Acxiom | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Acxiom is a database marketing company headquartered in Conway, Arkansas, specializing in collecting, analyzing, and selling customer and business information to support targeted advertising campaigns. The firm originated in 2018, following the spin-off of Acxiom Corporation's Marketing Services division to Interpublic Group of Companies, but traces its roots back to 1969 as Demographics, Inc., initially focused on mailing lists for political campaigns.

The company delivers a suite of services including data collection and analysis, identity resolution tools, and marketing targeting platforms. Its main products, such as AbiliTec and Audience Cloud, enable identity matching and demographic segmentation at scale. Acxiom maintains comprehensive databases covering over 190 million U.S. individuals and 500 million consumers globally, serving clients across financial institutions, political campaigns, and various corporate sectors to optimize their marketing strategies through data-driven insights.